The Fédération Internationale de Football Association (FIFA) officially announced the broadcasting rights holders for the 2026 FIFA World Cup across participating markets. In Myanmar, FIFA awarded the exclusive broadcasting rights to TV360, a mobile television platform operated by Mytel, a telecommunications company jointly owned by the Myanmar military and Vietnam's Viettel.

Under the agreement, Mytel secured the exclusive rights to broadcast all 104 World Cup matches in Myanmar.

TV360 announced that it will air at least 60 matches for free, including the tournament's final.

In addition to live match coverage, the platform said it will broadcast football analysis and commentary programs, as well as World Cup-related talk shows and game shows.

Mytel is a telecommunications operator jointly owned by Viettel, which is backed by Vietnam's Ministry of National Defence, and the Myanmar military.

The company began operations in 2018 and, following Myanmar's 2021 military coup, has faced international sanctions, particularly from Western countries, due to its business activities and ties to the military regime.

FIFA also announced that the broadcasting rights for neighboring Thailand have been awarded to JAS Jasmine International, the parent company of the Monomax channel.

The 2026 FIFA World Cup, jointly hosted by Mexico, the United States, and Canada, kicked off on June 11 and will run through July 19.