CIMA is pleased to release a new report, Matching the Market and the Model: The Business of Independent News Media, by Michelle J. Foster, a veteran international media management and marketing consultant. The report explains how lack of management skills and inexperience in developing effective business models poses a significant risk to the sustainability of independent news media. It explores a variety of different business models for media in several countries around the world and examines what lessons can be learned from those experiences.
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